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Jan
31

What the iPad will be

Posted by Wenhan

/*

Disclaimer: This will sound very Apple Fan boy like!!! I really meant for the article to show that most people need a simpler computer. The iPad with all its hype right now is a great example of what could be

*/

The iPad is an oversized iPod Touch. There I said it and I mean it. However most people will be happy enough with an iTouch if they had only that device. After all it does most of what people require in a home PC. If you are reading this, you are probably not in the “most people” segment that the iPad is targeting. But let me show you why the iPad will work for “Most people”

For example here is what “Most people” do on their PCs at HOME: Email, Websurfing, Facebooking, IMing and gaming of the solitaire and facebook apps variety.

For most people, it actually means they only need a moderatly powered computer. In fact other than the small screen size which limits how long you can use it for, the iPod touch software can already fulfill most of their needs. Apple is betting that a larger iPod Touch will actually become the home PC for non geeks. The home PC is used for consumption of content, communication and entertainment. It does little serious work/numbers processing nor does it need to run developer IDEs etc.

Here is how the iPad story will play out from becoming a shared home appliance to a personal entertainment device.

Joe a tech geek/ Mac fan boy buys an iPad when it launches. He tries using it for a couple of months and finds it underwhelming. It can’t do what his netbook/notebook can do and his iPhone seems to be already able to do all the iPad can do and even more. Gradually, the iPad is left at home since Joe sees no need to bring this device with him. Joe decides to leave the iPad at his parent’s home the next time he visits.

Joe’s mum, Tina, who has been struggling to use a PC for over a decade discovers the iPad. The touch interface is surprisingly intuitive for her generation. She also understands that like electrical appliances, each app has its own single use. She setups her email, opens safari and after a week, the home PC is never switched on again. When she cooks, instead of printing out a receipt from allrecipes.com like she used to, she instead now uses the allrecipe app she downloaded from the app store.

In the next few months, Joe’s Dad, Tom, also discovers the iPad. Tina uses it for about a hour a day sending emails to friends and doing some facebook so there is still plently of time that Joe’s dad can use the iPad. Tom is a heavy user of the iPad. He spends hours a day reading on the iPad. There are newspapers, ebooks and magazine that could fill up his day.

As Tina and Tom increases their usage of the iPad, friction arises on who should get priority. To relieve the tension/potential conflict, Tom goes out and purchases another iPad. After all its only $499.

Now with an iPad of her own, Tina brings the device out regularly when she meets her friends. The iPad is a great device for sharing photos and playing multiplayer games. Tina friends get iPad evny and soon own their own set.

New York Times: Nov 23rd 2010 : Geeks buying iPads from their Moms and Dads for Thanksgiving

You’re headed home next week to a turkey feast with all the trimmings – and Mom and Dad’s computer. You know what’s going to happen.

I keep getting these pop ups, he’ll say. It’s just been so slow lately, she’ll say. I keep seeing this flashing picture of a roulette wheel that just won’t go away. Can you take a look at it?

That is what used to happen every year when geeks get home. This year something is different. For the first time, geeks can do something about it. John, like thousands of tech geeks fed up with the yearly PC fix ups, have purchased iPads to bring home to their parents this thanksgiving.

“My mum has been asking if an iPad can replace the PC at home. She saw her friend’s iPad and is totally in love with it. So this thanksgiving, I am getting her an iPad. I am hopeful that I will won’t be getting anymore support calls for the next year.”

Like the Wii, the iPad seem to be catching on as a gift for the less technologically savvy segment of the population. The parallels are uncanny. Both innovate on user interfaces, both are cheaper and underpowered compared to their counterparts and both are hugely popular with the non-geeks.

–Sarah Green

Written on my iPad

Mar
03

Objective UI Design

Posted by Wenhan

 

UI design Case Study

UI design is important but how do you get feedback from your users? One could do user testing sessions and users will tell you what they do not like. However how do you quantify which UI is better? So this blogpost is just an awareness blog post to let you know that AB testing exist and is used in many large websites (especially with e-commerce sites)

This is where testing comes in. Web A/B testing in short is dynamically changing some parts of the website and measuring the users’ responses towards a goal.

Example: Shopping cart

Goal: Increase click through for add to cart

Measure: Number of clicks on add to cart

Change: buy button color (red/Blue)

Software like google web optimiser helps you do this. Basically it helps you randomly swap the 2 images (red Add to cart vs blue Add to Cart) over a sample size and meaure the page conversion.

In this way you will know which the BETTER approach is.

Art vs Science

Measurement and testing is the science part. But before there is the ART part.

Art part (use common sense)

1.      At least a working system

2.      Need to determine what your goal is

3.      Determine what the measurement is

4.      The variations

Feb
10

Wooh! after 3 tries MallMent is in Da Store!

Posted by Wenhan

iTunes Link

 

From Mallment.com

Ever got lost in a mall? Wondering where that Food court, Levis store or MacDonalds was? I have certainly have and that is why I created MallMent.

MallMent is an iPhone application that helps you navigate in increasingly large and horribly layout malls.

 

It includes

· Location Sensing of which mall you are in

·  A store directory that is searchable by name or catergory of the store

·  A map of the mall so you can easily find your way to a store

 

 

 

 

 

 

 

 

 Contact: neardeals@gmail.com

Find out more here: Mallment.com

Feb
09

10 things to know before you pitch a VC for money

Posted by Wenhan

http://www.ted.com/index.php/talks/david_s_rose_on_pitching_to_vcs.html

The Summary

It is about you

What do the VC wants to know about you
Integrity – That you are honest and the company is legit
Passion – That you are fired up about your idea
Experience – That you have some experience in getting a company and product up and selling
Knowledge – That you know your domain
Skill – Forgot about this
Leadership – That you can assemble and lead a team
Commitment – THat you won’t run at the first sign of trouble
VIsion – A product that can change the world
Realism – You should be rational in your goals

Template
- Get their attention
- Solid steady upward path to the end message
- Boom (Emotional High)
- Logical Progression
- How the market is
- How we are going to do it

 

Up

Things I know/understand
External Validatioin
Believable upside

Down
THings i know are not true
Things I do not understand
Things that make me think
Internal Inconsitency
Typo Error unprepareness

coachability – that you should be open to advice and coaching

Feb
03

Blogger Food Review: Japanese Express @ NUS

Posted by Wenhan

 

Japanese Express

Japanese Express

This is another new stall in NUS Engine Canteen. In fact it just opened 2 weeks ago. It replaced that horrible Nonya store that always had no queue. I went there twice in the last six months and they always didn’t have what I wanted so I was forced to compromise on whatever they have. Their food is ok but nothing special. I am glad to say that this new Japanese stall is a much better improvement.

The new stall is called Japanese Express and it’s by Megabites. If I remember correctly, Megabites was the same people who was running the temporay canteen at the arts car park when Arts canteens was under renovation about 2 years ago.
Sakana Karsu Curry Rice Set

Sakana Karsu Curry Rice Set

Sakana Karsu Curry Rice Set

Sakana Karsu Curry Rice Set

I ordered the Sakana Karsu Curry Rice set. It was an opening promotion so it was only $3 :) Basically its breaded fish with Japanese Curry dripped over rice. I think this is better than the Arts Canteen stall. The curry is not very spicy even after I sprinkled some chilli powder on it. The portion is pretty good for school canteen size. For the breaded fish, the breading is not too thick so you can still taste the fish. The fish is so so. Nothing Special about it.

Overall I think they get a 3.5 rating for taste and a 5/5 rating for price.!


Japanese Express
TechnoEdge Canteen 10 Kent Ridge Crescent

Jan
22

Hougang Minced Meat Fishball Noodles (NUS)

Posted by Wenhan

img_02701

  

It’s one of the new stores in NUS. BTW: if you think Engine food still sucks, then you might not have been to Engine canteen for a long time. Most of the stalls there are very very and in IMHO engine probably has the best canteen food in NUS now. This is a great improvement from when I was a freshman. Most of the old stores have been replaced. PS: I was in the food tasting committee to bring in some of the new stores( and kick out old ones too)! 
First time I ate the Fried Meat Ball noodle, I thought that the serving was pretty small. Maybe it’s the bowl shape or something but it just seem small. However when I finished the noodle, I was filled! so its only a visual mis-perception.
Taste wise, the fried meat balls are pretty special. never seen it anywhere. The noodles are springy to my liking.
Taste: 4/5
Price: 5/5


Hougang Minced Meat Fishball Noodles (NUS)
TechnoEdge Canteen 10 Kent Ridge Crescent

Jan
05

BOOK SUMMARY – PREDICTABLY IRRATIONAL: THE HIDDEN FORCES THAT SHAPE OUR DECISIONS

Posted by Wenhan

 

Book Description: 

Irrational behaviour is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioural economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioural economics can show us why cautious people make poor decisions about sex when aroused, why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely, our understanding of economics, now based on the assumption of a rational subject, should, in fact, be based on our systematic, unsurprising irrationality. Ariely argues that greater understanding of previously ignored or misunderstood forces (emotions, relativity and social norms) that influence our economic behaviour brings a variety of opportunities for re-examining individual motivation and consumer choice, as well as economic and educational policy. Ariely’s intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read. 
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. 

 

My Review Rating: 4/5 Stars.

This is an insightful way of how our mind works and why we are often irrational in our decision making. This is useful if you are a consumer or working in the field of marketing as you will be able to learn some guidelines that might help you consume less or help your customers consume less.

Related Book Summary: LESSONS FROM YES! 50 SCIENTIFICALLY PROVEN WAYS TO BE PERSUASIVE

 

BOOK SUMMARY

1.    The Truth About Relativity Why Everything Is Relative – Even When It Shouldn’t Be

a.     Choices are rarely made without a reference to other similar choices and their worth. When making a decision, we make our choices based on the array of choices presented. Decoy choices are choices inserted into the mix to “help” people choose a product.

b.     Groups of choices that are similar to each other are preferred over isolated choices that have hard to compare attributes.

c.     Relativity also plays to our emotions of contentment and creates the keeping up with the Jones syndrome. One can solve this by moving to a smaller circle where the objectives might be different or the less competitive.

2.    The Fallacy Of Supply And Demand – Why The Prices Of Pearls And Everything Else Is Up In The Air

a.     The chapter starts with the discovery of black pearls in Tahitian. An entrepreneur harvested the pearls and tried to sell them to the world. Initial efforts failed. However when the pearls were marketed with the finest gem stones, sales took off.

b.     The price anchor was set to a similar level as precious stones. Once we set a price to a product, our mind becomes used to the fact that it cost a certain amount. Any amount below will be considered cheap and any amount above will be considered expensive. This is regardless of the actual value of the product. This is called arbitrary coherence.

c.     An experiment involving suggesting initial prices by having participants write a number then bid for a product proved a correlation of the written number and the average bid price. Also when the participants were willing to pay a certain price of one product, their willingness to pay for other items in the same category was also similarly affected.

d.     Self herding is the habit formation of establishing a new price anchor and continuously reinforcing the anchor without thought. To create new anchors in a space where there are already anchors, the author suggests that one creates a product positioning that is highly differentiated.

e.     Thus since our initial anchors have far reaching consequences, we should consider the value when we purchase a first product.

3.    The Cost Of Zero Cost – Why We Often Pay Too Much When We Pay Nothing

a.     When product choices are placed together and a certain product is free, the free product creates a large relative value that distorts the choices. In a transaction, there is a return on investment. However once a product is free, there is no visible and direct loss created thus the return is infinity and thus the free choice is almost always the overwhelming choice.

4.    The Cost Of Social Norms – Why We Are Happy To Do Things But Not When We Are Paid To Do Them

a.     There are 2 worlds in which we exist. One is dictated by market norms and the other by social norms. We usually try to keep the 2 markets and the people that we interact with in each separate.

b.     When money enters into a transaction/request, it becomes a market and people will view the request relative to the market.

c.     People work equally hard when the norm is social compared to when the pay is market competitive. If the pay is reduced, the performance drops. However if the payment was not in monetary terms (gift), social norms take place. But when the price of the gift is mentioned, the market norms return. Hence we should keep the two entirely separate.

d.     Mentioning money also affects behaviour of people. When money was mentioned or suggested, people became more self reliant and less willing to ask for help. In other words, they were more rational and market oriented.

e.     When a market norm and social norm converges, the social norm is easily removed but is hard to get reestablish even when money is removed from the context.

f.     Social motivations are cheaper and more effective that monetary motivations and should be incorporated into policy making to help people make sound decisions.

5.    The Influence Of Arousal – Why Hot Is Much Hotter Than We Realise

 

a.     The experiment was first conducted when the student was in a normal state. Then the experiment was then conducted again when the student was in an aroused state. The results were that in an aroused state, our choices were less rational and could not be predicted by ourselves in a cold state.

b.     We should give ourselves time to cool down and analyze choices instead of making snap decisions.

6.    The Problem Of Procrastination And Self Control – Why We Can’t Make Ourselves Do What  We Want To Do

 

a.     This chapter explores why it is so easy to lose sight of our goals and self control. We might not understand our own lack of self control. Commitments are necessary for keeping us on track. They could either be self proposed or imposed by another authority. There is reason to believe that commitments imposed by another authority might be more effective.

  7.    The High Price Of Ownership – Why We Overvalue What We Have

 

a.     In general the ownership of something causes the value of the thing to increase only in the owner’s perspective because it is easier to attach emotional experiences to the object. The owner also focuses more on the aspect of the loss of the object and its benefits.

 

b.     The more work we put into something, the more sense of ownership we get and thus higher satisfaction from using the product (IKEA effect). Ownership can also take hold partially causing virtual ownership where we imagine ourselves using the product before we own it.

8.    Keeping Doors Open – When Options Distract Us From Our Main Objective

 

a.     We feel compelled to keep as many choices available without due consideration to opportunity cost. When we are trying to keep our doors open, we also lose our focus on our current activities. The need to keep the choices open is due to our tendency towards loss aversion.

 

b.     When we narrow our choices to the final 2 choices, it is now even much harder to make a decision because the two are so similar. The author suggests making a decision and getting on with our lives.

  9.    The Effect Of Expectations – Why The Mind Gets What It Expects

 

a.     Expectations affect our experiences. If an expectation was set before using the product, our conclusion will likely be similar to the expectation. When the expectation was not set, the conclusion was made on the basis of the product. If the information supplied to manage the expectation was shown after the product was used, this information had little effect as the expectation would already have been set by the product experience.

 

10.  The Power Of Price – Why A 50-Cent Aspirin Can Do What A Penny Aspirin Can’t

a.     Placebos run on power of suggestion and they work because the person taking the medicine expects it to work. The expectation derives from a belief that the medicine works and the body becomes conditioned to the presence of the medicine and starts a physiological response.

b.     The more expensive the item, the stronger its placebo effect.

11.  The Context Of Our Character Part 1 – Why We Are Dishonest And What We Can Do About It

 

a.     There are 2 types of dishonesty. One is a highly criminal dishonesty where the decision making is based on how much they can steal. The second is committed by the average person where the object is often not money and less decision making is made.

 

b.     When given the opportunity, most honest people will cheat. Once tempted to cheat, the magnitude of cheating did not increase beyond a certain point.

 

c.     Honesty has an internal monitor that activates when the amount is large. When the amount is small, it is passive and the dishonest act does not get register on the virtue counter.

 

d.     The honesty monitor can be activated in certain ways. One could put up a sign reminding a person of honesty or a mirror for self reflection. All these ways helped in bringing up the contemplation of the internal moral benchmark.

  12.  The Context Of Our Character, Part 2 – Why Dealing With Cash Makes Us Honest

 

a.     When the object of dishonesty is cash, we are very unlikely to commit the dishonest act even though it might be a small amount. When the object is not cash but a product of similar value, we are inclined to commit the dishonest act. When cash is a step removed from our dishonest act, our dishonest rate goes up.

  13.  Beer And Free Lunches – What Is Behavioural Economics And Where Are The Free  Lunches

 

a.     We should base our decision making on how we really behave instead of how we are modelled to behave in classical economic theory.

 

b.     We are far off from really understanding ourselves and we underestimate the external influences to our decision making.

 

c.     PS: if you want to participate in this journey, log on towww.predicatblyirrational.com

You might also be interested in:
BOOK SUMMARY OF HOT, FLAT AND CROWDED

TodaysTen.com: Daily Top Ten List to jumpstart your knowledge
Dec
22

Test for Hereing

Posted by Wenhan

PLease ignore if you see this. I am testing a new feature callled embedable maps for food bloggers!

This is a map that centers on a restaurant. It also shows other restaurant nearby that you have reviewed.

Yhingthai Place
#01-01 Talib Centre 36 Purvis Street
Tel: 6339 2520

This is a map that shows all your reviews! Woah, so much!

Dec
11

Summary of Hot, Flat and Crowded

Posted by Wenhan

This is the complete summary of the Book, Hot, Flat and Crowded by Thomas L Friedman. 

Yup, he is the same guy who wrote that the world is flat a few years back that highlighted how the internet and global supply chains is flattening the world. Now he is on to his next book that is highlighting Hot= Climate Change and Global Warming, Flat = Globalisation and Crowded = the growing middle class. Here is the first part of my summary.

Part 1: Where we are 

1. Where birds don’t fly

American has gotten distracted by its war on terror and has become more insulated and loss its path from global leadership. Friedman argues that green is a new national strategy to take its economic to its new heights.  

2. Today’s Date 1E.C.E

The trends of Hot, Flat and crowded are converging. 

1.     Hot= Global Warming

2.     Flat= Globalisation of marketplaces

3.     Crowded= Growing competition for resources  

The convergence of these 3 trends increase the magnitude of problems: energy supply and demand, petrodicatorship, climate change, energy poverty and biodiversity loss 

We have to do something about these 5 problems as they determine peace, security, economic growth and human rights. 

Part 2: How we got there

3. Our carbon copies

This chapter focuses on energy supply and demand. 

The American lifestyle is wasteful and being emulated in developing countries. If all of them reach American standards, the demand will be so high the Earth will not be able to provide the current level of resources to all. There will be intense competition for resources which will lead to conflict. 

Thus a more sustainable growth model is required. The US needs to take leadership as it is the country using most of the resources right now. 

4. Fill em up with dictators

This chapter focuses on petrodicatorship which is a political development in oil producing country. 

As energy demand exceeds supply, oil prices rises which then gives oil producing countries a lot of money. The influx of Oil money influences politics in countries and turns it less democratic and more anti American. It also fuels terrorism and armies. 

First Law of Petro Politics: As oil prices does up, the less freedom in petrolist countries 

Thus reduction of oil use is necessary. 

5. Global Weirding

This chapter focuses on climate change. 

Climate change is real and proven. We are not sure if they will happen even faster than previous predictions. We are not sure of the changes that might happen because we have not accurately modelled the complexity of the climate. 

We need to increase national awareness of climate change. 

6. The Age of Noah

This chapter focuses on biodiversity loss. 

Rapid climate change and human development destroys biodiversity. Loss of biodiversity directly affects human life quality. Degrading the environment means that we have to do more that the climate used to do for us. 

Later is too late and we have to stop biodiversity loss now. 

7. Energy Poverty

This chapter focuses on energy poverty in developing countries. 

1.6 Billion people do not have access to electricity grid. Without energy, almost all aspect of life is affected. The poorest are the ones most affected by climate change.

Without electricity, one has no access to machines and communication necessary for making a living in this flat world. 

This keeps the poor poorer. 

With communication and electricity, we can move to a more sustainable work life style 

8. Green is the new red white and blue

We have passed the point where we cannot put off dealing with the 5 problems.

The true costs of the problems are becoming clear in a transparent flat world which demands accountability. 

America must take the lead because if it does not it will lose its global competitive edge. America can because it still has innovation, research and capitalist funding that is still leading edge in the world. 

Plan A (There is no Plan B) 

Code Green: Friedman proposes a Code Green Plan and highlights the need for a whole new system to power the economy. Need to replace the entire input of the system (dirty fuel) 

The components of the Plan are Clean Electrons, Energy Efficiency and Conservation 

Clean Electrons: We need to simulate innovation to find a source of electrons that is abundant, clean, reliable and cheap. 

Energy Efficiency and Resource Productivity: In the short term, we must reduce the demand because Clean Energy will not be here soon. 

Ethic of Conservation: Responsibility for the earth. Changing our lifestyle to something that has less effect on the earth  

What We Need: A system of government policies, regulations, research funding and tax incentives that would stimulate a system for innovating, generating gland deploying clean electrons, energy efficient and resource productivity along with an ethic of conservation 

On the next summary, I will cover the remaining portions of the books.

Part 3: How We Move Forward

9. 205 Easy Ways to Save the Earth

In this chapter, Friedman lists how many parties are jumping on the green bandwagon regardless of if they are really going green. He argues that the media is positioning green as the next big thing and mis-leading people into thinking that it will be easy to achieve.

He goes on to show how it is really hard to go green. He shows examples of the rapidly increasing demand on energy, the amount of investment we need to make into alternative energy and the amount of time to start these sources of energy and how hard it will be to achieve all these three. The second example he shows is that to stop the doubling of CO2 by 2050, we would have to make several major changes to the current life style all of which are also hard to achieve.

10. The Energy Internet: When IT Meets ET

The energy internet is the convergence of information technology and energy technology. This and the next 3 chapters describe a system of clean power, energy efficiency and conservation. The current power grid is built patchwork and dumb. Major regions are not interconnected and prices are set by regulation instead of market forces. The system was setup without the total cost of ownership in mind.

A scenario is painted 20 years into the future where the grid is connected to your home appliances and dynamic energy load balancing is done based on the instantaneous price of electricity. The utilities are now incentized to help your save energy and even give you loans and rebates to make your house and your appliances more efficient.

11. The Stone Age Didn’t End Because We Ran Out Of Stones

Clean energy is going to be the next global industry. We need a clean energy input to power the grid described in the previous chapter. However we have had no exponential breakthroughs yet and Friedman says that this is because of both the barrier of innovation and more importantly that we haven’t really tried. We need to create a market of clean energy. Current energy markets are dominated by the interest of oil, coal and gas companies and we need to level the playing field so the market can adopt clean energy.

A price signal is required to make sure investors will invest in the creation of clean tech companies and their products. A stable price signal will stimulate demand and confidence and pull our R&D efforts up the learning curve.

Price signals should show the true cost of burning fossil fuels. There are several ways that it could be implemented such as Carbon Taxes or Cap-and-trade schemes. Friedman concludes it doesn’t matter as much which system is implemented but the speed of the implementation.

12. If It Isn’t Boring, It Isn’t Green

We need to nurture all the cost-effective energy efficiency because it is cheaper than generating electricity. This chapter focus on how standards and regulations can optimise and lead to efficient energy usage.

Friedman uses the case of GE’s Transportation EVO Train of how tighter environmental regulation and standards drive innovation which leads to more efficient products that command a higher market premium. He also brings examples from the auto industry and air conditioning products.

Green building design can also cut operating cost even though construction cost might be higher.

The current utility incentive system has to be redesigned. Instead of aligning profits with the consumption of energy, states should reward utilities from helping to make energy use more efficient.

Transportation has to be electrified as we can then directly control the emissions from transportation. A smart grid can use the off peak power and even out loads throughout the day by exchanging power between parked cars and the grid.

13. A Million Noahs, A Million Arks

We need to develop a system for preservation of our natural assets because the degradation of these assets directly affects the quality of life. Each preservation system will need to be different depending on the local environment. There are 6 components.

1)      National government policies to set aside areas for conservation and other areas for development

2)      Economic opportunities for the local community to thrive without harming the local biodiversity

3)      Investors with an interest in keeping the biodiversity intact and make profits

4)      Local government who is able and willing to preserve and protect the areas

5)      Experts with the ability to do biodiversity assessment to assess which areas should be protected

6)      Education programs for the people so it is less necessary to plunder the natural world around the

14. Out Greening Al-Qaeda (Or Buy 1 Get Four Free)

Out greening is a competitive issue (economically and military). When you adopt a competitive greening strategy, you get more than 1 advantage. Being cheapest also means greenest. We need to change the current mindset of carbon neutral to pro green. Carbon neutral means a cost to the companies. But if you get the green strategy right, you can use it as a competitive tool to outcompete your competition.

Part 4 China

15: Can Red China Become Green China

China has a pollution problem because of the waste and pollution of its industry. China cannot do take the same path of dirty industrialization as the west has done because it would mean serve health problem to its citizens.

The government has realised this and has been taking small steps to go green while still keeping the economy red hot. Executing a green plan however is not easy because of the large inertia and the lack of control over local governments. Transparency in the ground is requiring for citizens to police polluters by using media outlets and civil rights movements. This is possible with the government endorsing this movement.

China is having an emergence of a clean tech industry. Buildings play a large part in the environmental policy of China mainly because of the number of buildings erected.

The US needs to take the moral ground in leading clean energy because China will follow us as it has no choice but to follow the world standard.

Part 5 America

16. China for a Day (But Not For Two)

America has been discussing greening for too long with too little action. Decisions carry too much divergent priorities. The difference between the China and US is that it takes the US takes too long to decide but measures are implemented while China can mandate in an instant but the plan might not be correctly implemented.

Decision making is being impacted by traditional energy companies that oppose any incentive to clean energy. They use advertising to mislead voters.

Congress is also negligent is letting funding go to the wrong projects instead of science and development. Government need to be funding basic research so as to seed the breakthroughs required to solve the green problem.

There is too much red tape involved in construction of a power plant. It took 11 years to connect a wind farm 275 Miles to Los Angeles. This is too slow compared to the speed at which China is building power plants of one every 2 weeks.  

17. A Democratic China or a banana republic

Change will be painfully disruptive and everyone needs to be involved in bringing attention to the issue. The benefit is not immediate but it has to be done for our children.

We need a strategy to move the general public.

The energy climate era represents a new set of dangers and opportunities. We need leaders to solve this multi generational multi faceted multi trillion dollar problem.

Nov
27

Book Summary of Hot, Flat and Crowded by Thomas L Friedman

Posted by Wenhan

This is Part 1 of the book I just finished reading. Hot, Flat and Crowded by Thomas L Friedman. Yup, he is the same guy who wrote that the world is flat a few years back that highlighted how the internet and global supply chains is flattening the world. Now he is on to his next book that is highlighting Hot= Climate Change and Global Warming, Flat = Globalisation and Crowded = the growing middle class. Here is the first part of my summary.

Part 1: Where we are

 

1. Where birds don’t fly

American has gotten distracted by its war on terror and has become more insulated and loss its path from global leadership. Friedman argues that green is a new national strategy to take its economic to its new heights.  

2. Today’s Date 1E.C.E

The trends of Hot, Flat and crowded are converging.

 1.     Hot= Global Warming

2.     Flat= Globalisation of marketplaces

3.     Crowded= Growing competition for resources 

 The convergence of these 3 trends increase the magnitude of problems: energy supply and demand, petrodicatorship, climate change, energy poverty and biodiversity loss

 We have to do something about these 5 problems as they determine peace, security, economic growth and human rights. 

Part 2: How we got there

3. Our carbon copies

This chapter focuses on energy supply and demand.

 The American lifestyle is wasteful and being emulated in developing countries. If all of them reach American standards, the demand will be so high the Earth will not be able to provude the current level of resources to all. There will be intense competition for resources which will lead to conflict.

 Thus a more sustainable growth model is required. The US needs to take leadership as it is the country using most of the resources right now. 

4. Fill em up with dictators

This chapter focuses on petrodicatorship which is a political development in oil producing country. 

As energy demand exceeds supply, oil prices rises which then gives oil producing countries a lot of money. The influx of Oil money influences politics in countries and turns it less democratic and more anti American. It also fuels terrorism and armies. 

First Law Of Petro Politics: As oil prices does up, the less freedom in petrolist countries 

Thus reduction of oil use is necessary. 

5. Global Weirding

This chapter focuses on climate change. 

Climate change is real and proven. We are not sure if they will happen even faster than previous predictions. We are not sure of the changes that might happen because we have not accurately modelled the complexity of the climate. 

We need to increase national awareness of climate change. 

6. The Age of Noah

This chapter focuses on biodiversity loss. 

Rapid climate change and human development destroys biodiversity. Loss of biodiversity directly affects human life quality. Degrading the environment means that we have to do more that the climate used to do for us. 

Later is too late and we have to stop biodiversity loss now. 

7. Energy Poverty

This chapter focuses on energy poverty in developing countries. 

1.6 Billion people do not have access to electricity grid. Without energy, almost all aspect of life is affected. The poorest are the ones most affected by climate change.

Without electricity, one has no access to machines and communication necessary for making a living in this flat world. 

This keeps the poor poorer. 

With communication and electricity, we can move to a more sustainable work life style 

8. Green is the new red white and blue

We have passed the point where we cannot put off dealing with the 5 problems.

The true costs of the problems are becoming clear in a transparent flat world which demands accountability. 

America must take the lead because if it does not it will lose its global competitive edge. America can because it still has innovation, research and capitalist funding that is still leading edge in the world. 

Plan A (There is no Plan B) 

Code Green: Friedman proposes a Code Green Plan and highlights the need for a whole new system to power the economy. Need to replace the entire input of the system (dirty fuel) 

The components of the Plan are Clean Electrons, Energy Efficiency and Conservation 

Clean Electrons: We need to simulate innovation to find a source of electrons that is abundant, clean, reliable and cheap. 

Energy Efficiency and Resource Productivity: In the short term, we must reduce the demand because Clean Energy will not be here soon. 

Ethic of Conservation: Responsibilty for the earth. Changing our lifestyle to something that has less effect on the earth  

What We Need: A system of government policies, regulations, research funding and tax incentives that would stimulate a system for innovating, generating gland deploying clean electrons, energy efficient and resource productivity along with an ethic of conservation 

On the next summary, I will cover the remaining portions of the books.

Part 3: How We Move Forward

9. 205 Easy Ways To Save The Earth

10. The Energy Internet: When IT Meets ET

11. The Stone Age Didn’t End Because We Ran Out Of Stones

12. If It Isn’t Boring, It Isn’t Green

13. A Million Noahs, A Million Arks

14. Out Greening Al-Qaeda (Or Buy 1 Get Four Free)

 

Part 4: China

15: Can Red China Become Green China

 

Part 5: America

16. China For A Day (But Not For Two)

17. A Democratic China Or A Banana Republic